Chicken Little
Street Date: Holiday 2005
Platform: Playstation 2, XBOX, Nintendo Game Cube, Nintendo Game Boy Advance, PC
Target audience: Kids 6-11
SRP: Console $39.99
GBA $29.99
PC $19.99

Product Description:

Disney's Chicken Little for Playstation 2, XBOX, Nintendo Game Cube, Nintendo Game Boy Advance and PC brings the excitement of the film to life and allows you to master unique gadgets and play as the key characters from the film in an endless variety of action-packed game play. Live the adventures of Chicken Little and his gang of misfit friends – Fish-Out-of-Water, Runt of the Litter and Abby - as the game catapults you into the hair-raising adventures of the movie and beyond. But it will take more than cool moves to complete each mission. Rocket jet packs, slingshots and hover boards get you out of sticky situations like alien invasions, spiraling asteroids, and corn field mazes. Saving the day takes an arsenal of gadgets, friends and hero power!

Console Key Features:

17 action-packed levels that capture the key movie moments and environments, extending the experience into space

6 multiplayer mini games for two-player fun

Collect and master an arsenal of gadgets including the bottle rocket jet pack, slingshot, yo-yo, cannon, and alien suit

Play as the lead characters from the movie, including Chicken Little, Fish-Out-of-Water, Runt of the Litter and Abby Mallard

Movie clips and extended storyline for hours of action-packed fun and adventure!

Nintendo Game Boy Advance Key Features:

Switch characters and play as Chicken Little's alter ego, Commander Ace and his buddy, Fish-Out-of-Water
o Each with unique moves includes space laser and punch attacks!

Collect gadgets such as soda bottle rockets and yo-yos – all needed to win!

12 side-scrolling levels

8 bonus racing levels

Unlockable dodgeball mini-game

Unlockable racing game featuring cool vehicles from the film

Console & Nintendo Game Boy Advance Key Selling Points:

Based upon the popular movie, Disney's Chicken Little, the first 3D animated film from The Walt Disney Company

Play as the film's key characters: Chicken Little, Fish-Out-of-Water, Runt of the Litter and Abby Mallard

Features celebrity voices from the film

Multiple levels that provide endless game play variety and keep players engaged for hours

3-D environments from the movie including Town Square and Alien Spaceships

Play with your friends in 6 multiplayer games, including racing!

Multi-million dollar TV, Print and Online campaigns dedicated to the videogame

Powerful promotional partners dedicated for game release
o McDonald's - 60 Million Happy Meal Program
o Oral B – 3 Million Units on pack game exposure
o Jolly Time Popcorn – 3MM units on pack, national FSI, game coupon offer

Disney Channel "411" behind-the-scenes interstitial running pre-and post film and videogame launch.

Consumer and trade PR campaign to generate pre-release buzz and momentum in the consumer and trade marketplace

Online direct mail campaign targeting 1.4MM impressions

Powerhouse synergy across all lines of businesses within The Walt Disney Company

About the film:

Disney's Chicken Little is the first computer generated (CG) motion picture produced by The Walt Disney Company, and releases in theaters nationwide Holiday 2005. Disney's Chicken Little takes off where the classic fable ends. It is the story of how Chicken Little redeems himself from his troubled past, the day he inadvertently alarmed the town of Oakey Oaks that "the sky is falling!" when in fact, an acorn had merely hit him on the head.

In our story, Chicken Little successfully redeems himself, when he scores the winning home run in the season's biggest baseball game, instantly turning him into the town hero! However, this high soon turns into a low, when the sky actually DOES fall on Chicken Little, and he must recruit his band of misfit friends to defend Oakey Oaks from alien invasion and ultimately save the day.

Disney's Chicken Little is the heart-warming story of a boy's search for redemption, with broad comedy and exciting action-adventure sequences. It features an all-star cast, voiced by Zach Braff as Chicken Little, Joan Cusack as Abby Mallard, Steve Zahn as Runt of the Litter, Garry Marshall as Chicken Little's father and Don Knotts as the irrepressible mayor of Oakey Oaks.