Cinderella: Magical Dreams
Street Date: September 13, 2005
Platform: GBA
Target audience: Girls 4-6
SRP: $29.99
DVD release date: October 4, 2005

Product Description:

Cinderella's dreams come true in Disney Interactive's latest release, Cinderella: Magical Dreams for the Game Boy AdvanceĀ®. Players will relive highlights of the classic Cinderella story in this enchanting action-platform, side-scrolling game. Cinderella: Magical Dreams includes a variety of gameplay styles, so that the action can be adapted to the storyline. Throughout the game, players can help Cinderella get ready for the Royal Ball, watch as the mice go on a dangerous quest to find material to make Cinderella's dress, solve the Fairy Godmother's Bubble Arcade Puzzler, and ballroom dance the night away with Cinderella and the handsome Prince. When the clock strikes Midnight, Cinderella must flee the ball and the King's royal guards, as they chase her back to her chateau in an action-packed race against time.

Key Features:

Players have their choice to play as Cinderella, the mice (Gus and Jaq), or the Fairy Godmother - gameplay styles are different and unique to each character!

Cinderella can run, pirouette, tiptoe, curtsey, and jump to complete obstacles that get in the way of her arriving at the Royal Ball

Help the mice, Gus and Jaq, on adventurous quests to find material to make Cinderella's ball gown
- They can run along the many twisted passages between the walls of the castle. Use Jaq to jump on enemy's heads, and Gus with his extra weight is ideal for bashing through weak walls as well as grabbing and throwing objects to hit far away switches and clear obstacles

Help the Fairy Godmother transform items Cinderella needs to go to the Royal Ball in style

At the Royal Ball, play as Cinderella and dance with the Prince. You can twirl and spin, but don't get dizzy and bump into other dancers. Master fancy steps such as the lift, the dip, the spin, and the roll

Includes unlockable content:
- Movie Clips: the game will include up to three minutes of video footage taken directly from the movie. Each time players see a film clip from Cinderella during the game, it becomes available for later viewing from the main menu
- Banister Race:

In this mini-game, Jaq and Gus are in a race to get to the bottom of the banister first!

Features unique gameplay of a 2-player game on one GBA

Key Selling Points:

The Cinderella GBA will release along with the much-anticipated Cinderella DVD

Unrivaled marketing support. Buena Vista Home Entertainment projects to spend $150 million on their marketing campaign for the DVD - bigger than Finding Nemo

Media spend will reach 90% of households over 30 times

Joint PR and advertising efforts

The Cinderella brand has nearly universal awareness with moms of girls 2-5 (Cartoon Q - Fall 2003 for primary Princess characters)

Great adventure GBA title for the expanding girl gamer market!

The Cinderella brand Q - Score out ranks Barbie, Bratz, Dora, and Strawberry Shortcake with moms of kids 2-5 (Cartoon Q - Fall 2003 for primary Princess characters)

DVD is projected to be one of the top 10 videos of 2005

About the DVD - Disney's Cinderella Special Edition:

The most celebrated of all the Disney classics, CINDERELLA is also known as one of Walt Disney's all-time favorite films. In the magnificent tradition of SNOW WHITE AND THE SEVEN DWARFS, CINDERELLA has enchanted generations with its spellbinding story, charming music, and endearing characters that live in your heart forever. The beloved fairy tale becomes pure Disney magic as beautiful Cinderella shares her dreams of romance and a better life with the lovable mice Gus and Jaq. When Cinderella's cruel stepmother prevents her from attending the Royal Ball, the delightful Fairy Godmother appears! With a wave of her wondrous wand and a bouncy "Bibbidi-Bobbidi-Boo," the Fairy Godmother transforms a simple pumpkin into a magical coach -and Cinderella's rags into a gorgeous gown. At the ball, Cinderella falls in love with Prince Charming, but must flee before the stroke of midnight breaks the spell! Fully restored and sparkling with heartfelt emotion, captivating comedy, and delightful adventure, CINDERELLA'S timeless tale of how dreams can come true is now "even better than you remembered it! Treasure it ... happily ever after

Product names, features, and release dates are not final and may be subject to change