Title: Nickelodeon Fit
Release Date & Platform: WiiTM
Nickelodeon Fit is the first fitness video game designed specifically for children! It’s a game so big it has all your Nick Jr. favorites: Dora, Diego, Kai-lan and the Backyardigans! They’re getting together to promote exercise fun, achievement tracking and parent and child collaboration!”
Over 30 games with your favorite Nick Jr. characters, including biking with Dora, river rafting with Diego, running with Kai-Lan, and jump rope with the Backyardigans!
Places a combined emphasis on heart health, cardio, strength building, balance, endurance, and coordination
Works with both the Balance Board and Wii Remote
Kids tested approval by children and moms for age-appropriateness, fun-factor, and quality!
Ability for parents to program various exercise routines for their child and track their progress
Fitness Category Highlights:
Wii fitness category genre grossed over $700M in ’09
60% growth year-over-year
Launch of Nick Fit coincides with nationwide initiatives like Let’s Move, The Big Help, and the NFL Play 60