In Belle's Beauty Boutique, players must manage the demands of ten different types of salon customers, ranging from celebrities to the gossip lady, while keeping them in style with the latest haircuts and hair colors. To progressively turn the business into the best boutique in town, players can track daily sales goals as well as manage the "happiness" meter. With game modes including Story and Endless Beauty Mode, players can also wash, dry and style customers to spread the boutique word around town and keep their appointment book jam-packed