Sony Computer Entertainment America Inc. (SCEA) today announced the launch of the downloadable title PAIN, available exclusively on PLAYSTATION Store, for $9.99. Developed by Idol Minds, Inc, PAIN is a PS3 game that allows the player to load a character into an extreme launching device, such as a human-sized, ultra-powerful slingshot, and fire the character into an active, physics-controlled environment, filled with precarious and humorous situations. The player receives points by stringing together painful collisions and inducing chaos in the environment. The player must achieve a wide variety of goals and / or reach various scoring milestones in each of the different modes of play.