PlaySpan has announced that its payment solution was selected by Sanrio Digital for Hello Kitty Online, a MMORPG which allows players to explore and adventure in Sanrio's fantasy world, a magical land that has fallen under the influence of a mysterious and malevolent power. Under the agreement, Sanrio Digital will deploy PlaySpan's UltimatePay for the upcoming commercial release of the game. The Item Mall in Hello Kitty Online offers players in-game items that can be bought using either purchased Sanrio Cash Points or earned Sanrio Loyalty Points. PlaySpan’s UltimatePay delivers Monetization on Demand via its Developer Console and 85 international payment methods including credit cards, PayPal, mobile, and other payment methods to maximize global reach and conversion.