ATARI ANNOUNCES JUNE 1st DRIV3R LAUNCH DATE New York, New York, January 27, 2004 - Atari, Inc. (Nasdaq: ATAR), a leading global publisher and developer of interactive entertainment, today announced that it has elected to move the ship date of DRIV3R, the latest installment of the Company's Driver franchise, from the end of March to June 1, 2004. "The Driver franchise set the benchmark for the driving adventure genre, as the incredible legacy of Driver and Driver 2 has combined to sell more than 12 million units worldwide," said Bruno Bonnell, Chairman and CEO of Atari, Inc. "We believe that this additional time will give our marketing team the ability to exploit DRIV3R's full potential, meeting the high expectations of gamers, media and shareholders," he continued.