Unprecedented campaign with ESPN.com and SportsNation results in record 12.7 million fan votes
Electronic Arts today announced that Peyton Hillis, running back for the Cleveland Browns, was selected by millions of fans across the US to grace the cover of Madden NFL 12. Hillis, a No. 10 seed, defeated former Madden NFL 04 cover athlete and No. 3 seed Michael Vick (QB, Eagles) in the finals of an unprecedented campaign with ESPN.com and SportsNation that allowed fans to determine, by an online vote that was open to the public, the player to be featured on the cover of Madden NFL 12 when the game launches in Autumn 2011.