NBA JAM: On Fire Edition Producer Trailer

Trey Smith Creative Director explains how the team listened to feedback from all you Jam fans (2:05)
Electronic Arts has released a new video for NBA JAM, an all-new digital download game set to be available in October 2011 for PS3 and Xbox 360. NBA JAM: On Fire Edition features the AI system used in the Fight Night franchise that learns your tendencies and throws them back in your face, a new, dynamic online competition, a cooperative online campaign and more.