2011 Sports Illustrated Swimsuit cover model Irina Shayk and fellow Swimsuit model Chrissy Teigen play guest starring roles
Electronic Arts and Sports Illustrated have announced an exclusive marketing partnership between the Need for Speed and Swimsuit franchises bringing together the worlds of fashion, video games, cars and beauty in a first-of-its-kind partnership. The deal will see 2011 SI Swimsuit Cover model Irina Shayk and popular Swimsuit model Chrissy Teigen play guest starring roles in Need for Speed The Run. In addition, the partnership powers a new SI subscription bundled offer featuring Need for Speed The Run assets and both EA and SI will execute significant cross-promotion across in-game, TV and social media. Two new videos are now locally mirrored.