Along with a new trailer, Electronic Arts
today revealed that a demo for Need for Speed: The Run
will be launched on October 18th - this playable sample demo will place place you in a Lamborghini Gallardo LP 550-2 Valentino Balboni, in a desert setting. If you "refer a friend" to the demo, then you will access an in-game 2012 Porsche 911 Carrera. Powered by DICE
's Frostbite 2 engine, Need for Speed The Run will be available on November 15, 2011 in North America and November 17, 2011 in Europe, for PC, Xbox 360, PS3, Wii and DS.
Update: the page
where the demo was unveiled has been removed so we will expect an official announcement soon.