Activision and Toys"R"Us Sign Deal for Skylanders Spyro's Adventure

Comprehensive marketing program to demonstrate the unique benefits of bringing toys to life via co-op advertising, in-store trial events and retailer exclusives
Activision Publishing announced today a global marketing partnership with Toys"R"Us to launch Skylanders Spyro's Adventure, debuting at North American retail on Sunday, October 16th. The marketing plan for the game includes a co-op advertising campaign in the US, exclusive toy/adventure pack releases, first-to-play opportunities and interactive game displays at over 1200 Toys"R"Us stores around the world. Skylanders Spyro's Adventure is a video game that allows players to transport real-world toys into virtual worlds of adventure through the Portal of Power. These "toys with brains" can come to life inside the game in connection with multiple gaming platforms, as well as on handheld gaming devices, mobile devices and on the web, remembering achievements and level-ups wherever they go.