Michael Bay Creating Need for Speed: The Run TV Ad and Multiplayer Screens/Trailer

Promotional spot directed by Michael Bay to be unveiled soon
Electronic Arts announced today that Hollywood's action director - Michael Bay - will deliver a television commercial for Need for Speed: The Run, a game developed by Black Box that lures players into an underground world of illicit, high-stakes racing. Starting today, fans of the Need for Speed Facebook page will work together to unlock the trailer. Powered by DICE's Frostbite 2 engine, Need for Speed The Run will be available on November 15, 2011 in North America and November 17, 2011 in Europe, for PC, Xbox 360, PS3, Wii and DS - four fresh screenshots and a new trailer have been added in our download area.