In consideration for the endorsement services provided by Anelka, The9 agrees to pay Anelka a sum of EUR2.7 million
The9 Limited announced that it has entered into an endorsement agreement with Nicolas Anelka ("Anelka"), a top soccer player in the world, for worldwide endorsement and promotion of Firefall, a team-based action shooter in the works at Red 5 Studio. Under the agreement, Anelka will participate in various promotion and endorsement initiatives for promoting Firefall. Anelka has also granted The9 some certain other rights relating to the promotion activities, including the use of Anelka's name, voice and likeness. The worldwide endorsement agreement is for a term of one year.