EA Gains UFC License from THQ

The agreement results in an undisclosed cash payment to THQ
Electronic Arts has announced a licensing agreement with Zuffa to produce and distribute videogames bearing its Ultimate Fighting Championship (UFC) brand. The new multi-year, multi-product partnership will provide EA the exclusive rights to develop UFC videogames, which will be developed and marketed under the EA SPORTS brand.
Zuffa has licensed to EA the UFC rights previously held by THQ, which will continue to publish its existing console and mobile titles through March 31, 2013.