Battlefield 3 Matches Feature Launched

With Matches, Battlefield 3 players will be able to create, control, and track directly competitive online play
Electronic Arts and DICE today announced that a new feature for Battlefield 3 has been added to the game, allowing players to coordinate competitive multiplayer sessions with their friends and squad members. Battlefield 3 players are now able to select the time, server, game settings, and roster for their Matches creating a controlled and definitive environment for competitive play.