SNK RETURNS TO EUROPE AS IGNITION ENTERTAINMENT SIGNS PUBLISHING DEAL Gaming Favourites To Enjoy Dedicated European Releases Thursday 8 July 2004/... Some of the greatest names in gaming are to enjoy fully localised European releases as Ignition Entertainment announces it has signed an agreement to publish SNK's portfolio of titles throughout Europe. The agreement commences with the release of Metal Slug Advance and Metal Slug 3 on Xbox® video game system from Microsoft® and PlayStation® 2 in October 2004. Between September and early 2005, European console owners will be treated to home versions of some of SNK's most popular franchises including: King of Fighters, Samurai Shodown, Metal Slug, SNK vs. Capcom. Along with these, will be the eagerly awaited King of Fighters: Maximum Impact – the series' first, explosive move to 3D. "SNK games have always proved very popular with gamers," says Vijay Chadha, Managing Director, Ignition Entertainment, "We're committed to working with SNK to officially bring their titles to all PAL territories. We're all massive fans of SNK titles here at Ignition, and are very much looking forward to bringing the SNK brand back to Europe" "IGNITION ENTERTAINMENT LIMITED is an energetic and original force in video game publishing in the PAL territories and we are pleased that SNK PLAYMORE/NEOGEO is teaming with them to bring our most popular titles to those markets," said Ben Herman, SNK NEOGEO USA CONSUMER CORPORATION President. Ignition Entertainment will publish SNK PLAYMORE'S Metal Slug Advance and Metal Slug 3 for PlayStation®2 and Xbox (with Xbox® LiveTM Support) in October 2004. About Sony Computer Entertainment Sony Computer Entertainment Europe, based in London, is responsible for the distribution, marketing and sales of PS one and PlayStation 2 hardware and software in 102 territories across Europe, the Middle East, Africa and Oceania. By the 19 May 2004, over 39.6 million PlayStation and PS one units had been shipped across these PAL territories and over 100 million worldwide. Between its European debut on 24 November 2000 and the end of March 2004, over 24.5 million PlayStation 2 units have been shipped across the PAL territories, over 71 million world-wide, making it one of the most successful computer entertainment products in history. About Xbox Xbox (http://www.xbox.com) is the video game system from Microsoft that brings people together for the most exhilarating game and entertainment experiences. Xbox delivers an expansive collection of breakthrough games, powerful hardware and the unified Xbox Live online service. The new tagline, "it's good to play together," captures the spirit of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is now available in Europe for an estimated street price of €199.99/£129.99. About IGNITION ENTERTAINMENT LIMITED Ignition Entertainment Limited is a privately owned software developer and publisher. Ignition was created by a core team of gaming industry veterans with the purpose of building upon their successful track record within the international games industry, and to bring a fresh new approach to both the development and distribution of original gaming product. You can find more information about IGNITION ENTERTAINMENT LIMITED at http://www.ignitionent.com About SNK NEOGEO USA CONSUMER CORPORATION Over the past 15 years, SNK has published classic arcade titles such as THE KING OF FIGHTERS, BASEBALL STARS, METAL SLUG, SAMURAI SHODOWN, and FATAL FURY on a wide variety of home gaming and handhelds systems. In June 2003, SNK opened SNK NEOGEO USA CONSUMER CORPORATION in Wall, New Jersey to again publish arcade classics on the current home and portable gaming systems. You can find more information about SNK NEOGEO USA CONSUMER CORPORATION games at http://www.snkneogeousaconsumer.com METAL SLUG, THE KING OF FIGHTERS, and SAMURAI SHODOWN are registered trademarks of SNK PLAYMORE CORPORATION PlayStation and the PlayStation logo, PS one and PS2 are trademarks or registered trademarks of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners. Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries.