Artist and entrepreneur to curate soundtrack and lend artistic vision to world’s top NBA video game simulation franchise as Executive Producer
2K Sports announced today a partnership with entertainment mogul Shawn "JAY Z" Carter to serve as Executive Producer of NBA 2K13, the next installment of the NBA video game simulation franchise. JAY Z's interests and influences extend well beyond his illustrious music career as a 14-time Grammy award winner, as evidenced by his part-ownership of the 40/40 sports clubs and of the NBA's Brooklyn Nets, having recently helped craft that team's iconic black-and-white logo and visual identity. As Executive Producer of NBA 2K13, JAY Z's artistic vision and style will permeate the experience , from the overall look and feel of the game, to the hand-picked soundtrack, interactive in-game menus and more.
The audio and visual aesthetics of NBA 2K13 will reflect a balance of basketball and musical influences, with JAY Z himself hand-picking the game’s soundtrack. The 24-song collection features some of his top hits, along with an eclectic mix of music's biggest acts. A video is now locally mirrored.