Creative and id Software Announce DOOM 3 Engine/EAX ADVANCED HD Collaboration
Monday July 26, 7:02 am ET
MILPITAS, Calif., July 26 /PRNewswire-FirstCall/ -- Creative Technology Ltd. (Nasdaq: CREAF - News), a worldwide leader in digital entertainment solutions for PC users, today announced its agreement with id Software(TM) relating to Creative's patented shadowing technique and id's cutting-edge 3D graphics DOOM 3 engine, allowing Creative to develop EAX® ADVANCED HD(TM) 3D audio options for future licensees.
"The DOOM 3 engine ushers in a new rendering paradigm that allows id and our licensees to bring cinema quality visuals to game players in real time," said Todd Hollenshead, CEO of id Software. "We look forward to further enhancing players' audio experience by working with Creative to leverage their EAX ADVANCED HD audio technology in the DOOM 3 engine."
"Working together with id Software, an industry icon, provides Creative with an exciting opportunity to enhance one of the hottest game engines around," said Hock Leow, CTO of Creative Technology. "We look forward to the challenge of implementing EAX ADVANCED HD Multi-Environment technology within the Doom 3 engine, and subsequently working with id to make these enhancements available to their licensees. We are also pleased with the agreement relating to Creative's patented shadowing technique and id's cutting-edge 3D graphics DOOM 3 engine."
A future version of the DOOM 3 engine featuring Creative EAX ADVANCED HD audio technology is expected to be available to id Software licensees later this year. For more information, visit www.idsoftware.com or http://developer.creative.com/.
About Creative
Creative is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed MuVo® and Zen portable audio players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.
About id Software
id -- Freud's primal part of the human psyche and one of the hottest game shops on Earth -- has been rocking the gaming world from Mesquite, Texas since 1991. As a renowned leader in the industry, id Software forged such frenetic titles as Wolfenstein 3D®, DOOM®, DOOM II®, QUAKE®, and QUAKE II®. With intense graphics and mind-blowing action, id's games have helped redefine the modern video game, continually setting industry standards for technology and gameplay. And, in keeping with tradition, id Software has amplified the world of adrenaline pumping 3-D gaming with the release of action titles, QUAKE III Arena®, QUAKE III: Team Arena(TM) and the executive production of Return to Castle Wolfenstein®. Built on id's revolutionary new 3D graphics engine, the currently in development DOOM 3(TM) draws you into the most frightening and gripping 3D gaming experience ever created. Check out more about id Software at www.idsoftware.com.
This announcement relates to products launched in the United States. Advanced HD, EAX, MuVo and Sound Blaster are trademarks or registered trademarks of Creative Technology Ltd. in the United States and other countries. All other trademarks are the property of their respective owners.