SEGA announced that Pimp My Rabbit, a new DLC (downloadable content) for Hell Yeah! Wrath of the Dead Rabbit, the latest game developed by Arkedo Studio, is now available in North America and Europe on XBLA, PSN, and PC Digital Download. Gamers can play as Ash, the Prince of Hell, in style by downloading the Pimp My Rabbit pack for 50 new masks, 11 driller skins for Ash's deadly jet pack driller, and classic SEGA franchise and character skins for $2.99 / £1.99 / €2.49 / 240MSP / AUD$4.25.
In addition, players can improve their shooting and speed-running skills in over 50 challenges with The Virtual Rabbit Missions for $4.99 / £3.69 / €4.49 / 400MSP / AUD$7.75. A trailer showing the new content is now locally mirrored