BE A PLAYER WITH FOOTBALL MANAGER 2005! Football Fans to 'Get into the Game' in Sports Interactive's Forthcoming Management Simulation. LONDON, UK – August 13, 2004 – Ever fancied playing up front for your favourite football team? Pulling on the England shirt in World Cup Final? Getting 60 grand in the bank for one week's work? With Football Manager 2005 you can! SEGA and Sports Interactive, the creators of Championship Manager® series, are offering you the chance to feature as an actual player in the ultimate in PC football management, Football Manager 2005. One of the things that sets this title apart from previous football management games, is the introduction of thumbnail pictures for some of the players and staff in the game. Naturally, as the game progresses and players retire, the database evolves and replaces the real players with fictional 'regenerated' players. SEGA and Sports Interactive are offering you the chance to be one of these 'regenerated' players. To be a "Face in the Game" all you need to do is submit a digital photograph of yourself which will be used as the face of one these 'regenerated' players. In addition to getting your face in the game, you can give your name, age, favourite club and as many details as possible so that Sports Interactive can add depth to your new digital persona. To enter, visit www.sigames.com/faceinthegame now to ensure your chance to be a "Face in the Game." "Right from the very beginning, we've encouraged our fans to get involved with the game and many of them have," says Miles Jacobson, Managing Director of Sports Interactive. "Now, all players of our games, and future players, have got the perfect way to get more involved with the game and be a part of it." Guidelines There are a few restrictions as to the style of photos which will be acceptable: the shots should not contain any team colours, for example. Also, as regenerated players are usually aged between 18 and 22, only photos which represent people within that age range will be used to depict players. All other photos supplied will be used to represent either coaches or physios. Further information, including details of the size and composition of acceptable photos, is available from the Face in the Game website, at www.sigames.com/faceinthegame. About The Game Football Manager 2005 is the first new football management simulation from Sports Interactive, the creator of the Championship Manager® series, since the expiry of its long-term agreement with the software publisher Eidos in September 2003. Sports Interactive signed a five-year publishing deal with the international game-publishing giant SEGA in February of this year and recently released its first non-football title, NHLTM Eastside Hockey Manager, under that agreement. Football Manager 2005 will be published by SEGA in the final quarter of 2004. Further information is available from the Sports Interactive website, www.sigames.com. About SEGA SEGA Europe Ltd. is the European Publishing arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe's web site is located at www.sega-europe.com. SEGA® is a registered trademark of SEGA Corporation. Football Manager and Sports Interactive are trademarks or registered trademarks of Sports Interactive in the UK or other countries. Championship Manager® is a registered trademark of Eidos Interactive. All other trademarks are the property of their respective owners. About Sports Interactive Sports Interactive (SI), the creator of the Championship Manager® series, is the world's leading developer of sports management simulations. Founded in 1994 and based in Islington, North London, SI has a full-time staff of 34 and employs the services of more than 2,500 part-time researchers across the globe. Five of SI's creations are among the UK's Top 20 best-selling PC games of all time. The company's future games will be published by the global computer and video games giant, SEGA. Further information on the company is available from its website, www.sigames.com.