Skylanders Giants U.S. sales surpass domestic holiday box office for top kids' films
According to data from the NPD Group, the Skylanders franchise crossed $500 million in retail sales in the U.S., inclusive of accessory packs and figures, and reached this milestone faster than any other kids' gaming property, Activision Publishing announced. Additionally, together Skylanders Giants and Skylanders Spyro's Adventure figures have outsold the top action figure lines in the toy category in the U.S., outselling such popular toy lines as Beyblades, WWE and Star Wars.
The sequel to Skylanders Spyro's Adventure, Skylanders Giants, generated more than $195 million in U.S. sales, inclusive of accessory packs and figures, in 2012. Moreover, Skylanders Giants eclipsed domestic box office sales for each of the top holiday kids feature films including "Wreck-It Ralph" and "Rise of the Guardians" in 2012.