The Elder Scrolls V: Skyrim Dawnguard DLC Released for PS3

Bloodthirsty for new Skyrim content?
Bethesda Softworks also announced that Dawnguard, a DLC (downloadable content) for The Elder Scrolls V: Skyrim, is now available for download via PlayStation Network - the content will be 50% off ($9.99) for the first week of release.
In The Elder Scrolls V: Skyrim Dawnguard, the Vampire Lord Harkon has returned to power. By using the Elder Scrolls, he seeks to do the unthinkable - to end the sun itself. You can join the ancient order of the Dawnguard and stop him. Or you can become a Vampire Lord yourself.