Borderlands 2 $100,000 Loot Hunt Announced and Trailer

Cash and prizes abound as 2K and Gearbox host month-long in-game event and sweepstakes to thank fans for the shooter-looter's continued success
Releasing a new video, 2K and Gearbox Software have announced that the Borderlands 2 $100,000 Loot Hunt will start on October 11, 2013 at 10:00 a.m. EDT and will end at 5:00 a.m. EST on November 7, 2013. Joining the hunt is simple, go to borderlands2loothunt.com, and log-in using your SHiFT account information. You can also visit the official web site for complete sweepstakes rules and prizing, details about daily targets, and daily community goals. Ambitious loot hunters can enter the sweepstakes simply by taking down the daily targets once a day for a total of 28 entries.
This four-week sweepstakes allows you the chance to win real-life prizes, including PlayStation Vita handheld entertainment systems with copies of Borderlands 2 Vita once released; customized Borderlands 2 XP SEVEN headsets from Turtle Beach; NVIDIA Shield PC Streaming set-up with a custom painted Tiki PC by Falcon Northwest; NVIDIA GeForce GTX 660 Ti GFX cards; Borderlands 2 Game of the Year Edition Strategy Guides by BradyGames; and lifetime supplies of all 2K titles on Steam - past, present, and future.