Guild Wars 2 Blood and Madness Update Launched and Screens/Trailer

Bloody Prince Edrick comes to Tyria in Halloween-themed Living World content update
NCSOFT and ArenaNet today announced that Blood and Madness, the latest content update for Guild Wars 2, is now live. In addition to several Halloween-themed events, the update features several new features and rewards.
In Blood and Madness, with Halloween fast approaching, Magister Tassi of the scholarly order Durmand Priory has detected some unusual energy readings that indicate another force is rising from the Underworld. This time, it's Bloody Prince Edrick, son of Mad King Thorn, the insane tyrant who ruled Kryta centuries ago and now haunts Tyria as the powerful spirit of Halloween.
Five fresh screenshots and a video are available for your viewing pleasure.