THQ Signs Multi-Platform Publishing Agreement With MGA Entertainment for Bratz
Global, Multi-Million Unit Selling Toy Brand Scheduled for Cross-Platform Release in Fall 2005
CALABASAS HILLS, Calif.--(BUSINESS WIRE)--Sept. 23, 2004--THQ Inc. (Nasdaq:THQI - News) and MGA Entertainment today announced a worldwide agreement naming THQ the interactive licensee for Bratz. With global sales in excess of 80 million units for the doll line alone, Bratz has quickly become one of the hottest properties at retail. THQ's multi-platform agreement with MGA Entertainment includes video games for all viable platforms, including wireless devices. The first Bratz games under this agreement are scheduled for release in fall 2005.
"Since its summer 2001 debut, the Bratz property has quickly become a worldwide phenomenon crossing numerous product categories, including the recent DVD launch and a theatrical release slated for 2006," said Germaine Gioia, Vice President Licensing, THQ. "We look forward to bringing the many popular Bratz characters to life in interactive adventures next fall."
"We are very excited to be partnering with THQ. With their creative talents, marketing and distribution, the next generation of Bratz video games are sure to be cutting edge and out of this world!" said MGA Entertainment CEO Isaac Larian.
Since the first Bratz dolls made their debut in 2001, the brand has evolved to encompass everything from electronics to fashion clothing. Awards include Best Overall License and Character Brand License of the Year from Licensing Industry Merchandisers Association (LIMA), as well as several Toy of the Year and other awards from Family Fun and the Toy Industry Association (TIA). Available in more than 65 countries, Bratz has become a lifestyle brand and remains a consistent top-seller at retail across numerous product categories. Recently, Bratz made its home entertainment debut, ranking #2 on the VHS and #6 on the DVD charts. The first Bratz feature film is in development and scheduled for release in 2006.
MGA Entertainment, a consumer entertainment products company with headquarters in Los Angeles, California, manufactures innovative lines of proprietary and licensed products, ranging from fashion and mini-dolls to radio-controlled vehicles. Bratz was introduced in June 2001, and has since become one of the world's premier toy lines and girls lifestyle brands. The brand is also noted for having won a Family Fun magazine's Toy of the Year Award three years in a row. With over 200 licenses worldwide, Bratz brings together innovative companies and cutting-edge fashion styles to create exciting new products in apparel, footwear, fashion accessories and so much more. Early this fall, MGA will introduce its first boy's intellectual toy property ALIEN RACERS(TM) to market. www.mgae.com / www.bratzpack.com
THQ® Inc. is a leading, worldwide developer and publisher of interactive entertainment software for a variety of hardware platforms including PC CD-ROM, wireless devices, and those manufactured by Sony Computer Entertainment America Inc., Nintendo and Microsoft. The THQ web site is located at www.thq.com. THQ and the THQ logo are trademarks and/or registered trademark of THQ Inc.