TALENTED ART DIRECTOR WANTED! ACTIVISION INC. AND LIONHEAD STUDIOS LAUNCH ONLINE CONTEST FOR THE MOVIES Santa Monica, CA, September 23, 2004 – So you want to be in pictures? Activision, Inc. (Nasdaq: ATVI) and Lionhead Studios are hosting an online contest where fame is the ultimate prize. Fans of the forthcoming game The Movies™ are invited to design their own studio logo. The winning logos will appear in the game for use on the studio entry gates, throughout the back lot, during opening film credits, and the designer will receive acknowledgment in the game. Fans who are interested in participating in this contest can view the official rules and submit up to five entries at: www.themoviesgame.com/logocompetition.html. The images submitted must be a square image, 256 by 256 pixels in size, preferably on a transparent background, and be in one of these formats: tga, tiff, png, gif. Fans are encouraged to create an original piece of art that doesn’t contain names or text and does not refer to products or trademarks. The Movies logo competition begins on September 20 and ends on October 20. The production team at Lionhead Studios will judge all entries and pick the top three logos for use in the game. The winners and their designs will be announced on November 30 at www.themoviesgame.com. In The Movies, the studio logo is an important game element as it appears on crew clothing, the water tower, flags, and most importantly, the credits for every film created. Developed by Lionhead Studios’ Peter Molyneux, a pioneer in the “life simulation” genre, The Movies lets gamers become Hollywood players by creating unique movies and releasing them from the studios they build, starring the actors they discover and develop. Players create and design their own studio lot from which they select scripts, dress sets, choose costumes, determine the intensity of the action, dub voice-overs, score music, and write their own subtitles to create movie masterpieces that they can share online with friends. Gamers can become movie moguls who discover stars, managing their fame from young unknowns to through the twilight of their careers, or let focus on directing movies from their favorite time periods. The Movies has not yet been rated by the ESRB. Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $948 million for the fiscal year ended March 31, 2004. Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com. The statements made in this press release that are not historical facts are “forward-looking statements”. These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company’s financial results are described in our filings with the Securities and Exchange Commission, including the Company’s most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company’s assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.