Martial Arts Mayhem Hits Retail as Atari Ships 'Yu Yu Hakusho: Dark Tournament'
BEVERLY, Mass.--(BUSINESS WIRE)--Sept. 28, 2004--A unique blend of martial arts-style fighting and anime entertainment hits home this month as Atari, Inc. (Nasdaq: ATAR - News) today announced it has shipped Yu Yu Hakusho®: Dark Tournament(TM) for the PlayStation®2 Computer Entertainment System. An action-packed fighting game with a rich storyline and distinct game features, Yu Yu Hakusho®: Dark Tournament(TM) is based on the enormously successful animated series which airs weekdays on Cartoon Network's top-rated Toonami Block.
According to recent Nielsen reports, Yu Yu Hakusho® tied with Dragon Ball GT® as the top-rated show on the Cartoon Network among males 9-14. During the same week, the series shot to the #2 spot on the Toonami Block, next to Dragon Ball GT® for teens 12-17.
"We are pleased to expand on the popularity of the Yu Yu Hakusho® brand by introducing the franchise to next-generation console players," said Nancy MacIntyre, Vice President of Marketing for Atari's Beverly Studio. "By pairing the authentically recreated Dark Tournament(TM) saga with unique interactive gameplay modes, we feel we have created an unrivaled interactive anime experience."
Yu Yu Hakusho®: Dark Tournament(TM) propels players into the dangerous Dark Tournament fighting arena where they assume the role of one of more than 25 characters, and engage in high-powered Spirit Attacks to bring down opponents. Arcade and survival modes lead gamers through a series of increasingly difficult battles with AI-controlled adversaries, and an integrated card game provides the opportunity to use cards earned in combat for an all-new strategy game.
Created by Digital Fiction, Yu Yu Hakusho®: Dark Tournament(TM) is rated 'T' for Teen and is currently available for PlayStation®2 at a suggested retail price of $39.95.
For more information, please visit www.yuyuhakusho.com.
Focusing on providing the best in high-quality entertainment properties, FUNimation Productions, Ltd. is a full-service brand management company with in-house production, licensing, Internet, marketing, and home video sales and distribution divisions. In addition to Yu Yu Haskusho, the company manages brands such as the international phenomenon Dragon Ball Z®; Dragon Ball®, now airing on Cartoon Network's Toonami block; Dragon Ball GT®, the highly anticipated sequel to Dragon Ball Z® that is now showing on Cartoon Network; Blue Gender(TM), a true sci-fi anime airing on Cartoon Network's Adult Swim; movies for Lupin the 3rd(TM), one of the longest running anime classics; Fruits Basket(TM), based on the top-selling comic book in Japan; recently announced mega-hit known in Japan as Detective Conan; and fan favorites like Kiddy Grade, Tenchi Muyo! GXP and Sakura Taisen. For more information on FUNimation or any of its properties, contact Jeff Dronen at 817-788-0627, ext. 251 or email@example.com.
New York-based Atari, Inc. (Nasdaq: ATAR - News) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining games such as DRIV3R(TM), Enter the Matrix(TM), Neverwinter Nights(TM), Stuntman(TM), Test Drive®, Unreal® Tournament 2004, and Unreal® Championship; and mass-market and children's games such as Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), Civilization®, Dragon Ball Z® and RollerCoaster Tycoon®. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit www.atari.com.
(C) 2004 YOSHIHIRO TOGASHI/SHUEISHA - FUJI TV - PIERROT. Licensed by FUNimation® Productions, Ltd. All Rights Reserved.
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