Playboy The Mansion New Screens

PLAYBOY: THE MANSIONTM READY FOR ACTION ON PLAYSTATION®2 Players to slip into Hef's slippers and live the ultimate lifestyle later this year Scottsdale, Ariz. – April 22, 2004 – Co-publishers Groove Games and ARUSH Entertainment today announced that their upcoming, highly anticipated title Playboy: The MansionTM, published under license from Playboy Enterprises, will be available on the PlayStation®2 computer entertainment system during the 2004 Holiday season. Currently under development at Cyberlore Studios, Playboy: The MansionTM is a unique gaming experience that seamlessly combines intriguing social interaction, party-throwing simulation and empire- building challenges. ""As you can imagine, we're all very excited about this project," said Joe Minton, CEO of Cyberlore Studios. "From the very beginning we've put a great deal of effort into making this groundbreaking game a fun and sexy experience for the PS2." The game puts the player into the virtual slippers of world-famous Playboy Founder Hugh Hefner, building Playboy Magazine and the Playboy Mansion into dynamic cultural icons. Gamers also will live the lifestyle, rubbing elbows with stunning women and popular celebrities, and share the mystique of the Mansion by hosting extravagant, exciting parties. Smart management of the Mansion's social scene is required to keep the business thriving, and scoring hot celebrity interviews and arranging sexy photo shoots are just some of the tasks that players will encounter in growing the empire. The innovative Photoshoot gameplay allows the player to take control of the camera, shoot models for magazine covers and pick and choose the best overall theme for each issue in order to maintain the excellence that the buying public demands. "Playboy: The MansionTM is an ambitious, clever title that will be right at home on the PlayStation2 system," said Jim Perkins, president and CEO of ARUSH Entertainment. "This game is unlike anything console gamers have ever seen before, and will raise the bar for simulation and empire-building games." Rendered in a beautiful 3D environment including actual Playboy estate areas such as the Game House and the world-famous Playboy Grotto, the game portrays an accurate, virtually livable version of the actual Playboy Mansion. Gamers can also create their own versions of the Mansion as they step into the role of the Playboy mogul, hosting lavish parties designed to be the envy of Hollywood. With Campaign and Empire modes, players can either follow an intriguing and involved storyline, or be set loose to explore and create on their own. The release of Playboy: The MansionTM marks Playboy's entry into the video game category and underlines the growth of Playboy's licensing business in the entertainment arena. In addition to game industry advertising and merchandising initiatives, ARUSH and Groove will aggressively market the game in Playboy magazine and on Playboy.com to support the launch. Playboy readers spent over $300 million on video games over the last year with more than 3.1 million readers owning a video game system. Playboy: The Mansion, distributed in North America by Hip Interactive, will be on display at the Electronic Entertainment Expo in May 2004 in West Hall Booth 2208. For more information on the game, please visit www.PlayHef.com. About Sony Computer Entertainment America Inc. Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS oneTM game console, and the PlayStation®2 computer entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era. Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc. About ARUSH Entertainment Based in Scottsdale, Ariz., ARUSH Entertainment is a worldwide publisher of interactive entertainment software for personal computers and advanced entertainment consoles. As a division of World Entertainment Broadcasting Corporation (WEB Corp.,) ARUSH publishes PC and console video games for sale in retail outlets and on the Internet. The Company recently published Duke Nukem: Manhattan ProjectTM, Hunting Unlimited®, and Devastation®. For more information, please visit www.ArushGames.com. About Groove Games Headquartered in Toronto, Canada, Groove Games partners with leading developers to deliver great games for avid gamers everywhere. Currently Groove is publishing Digital Extremes' cutting-edge new first-person action game, Pariah as well as co-publishing the highly anticipated multi-platform game, Playboy: The MansionTM scheduled to release in the fall of 2004. For more information visit www.groovegames.com About Cyberlore Studios Based in Northampton, Massachusetts, Cyberlore Studios, Inc. has been creating great, award-winning games for over a decade. Cyberlore's mission is to create games that focus on providing fun and innovative play. The company also values its employees, offering them an open, healthy and fun workplace along with great benefits. For more information about Cyberlore Studios and their games, please visit their website at www.cyberlore.com. About Hip Interactive Hip Interactive (www.hipinteractive.com) is a leading provider of electronic entertainment products, including PC and video games, movies, video arcade games, and proprietary games, branded as Hip GamesTM, and accessories, branded as Hip GearTM. The Company distributes all first party products, including Sony, Microsoft and Nintendo hardware, software and accessories, as well as third party licensed video game software. With offices across North America and in Europe, Hip uses its distribution business to leverage into higher margin, higher growth areas of the electronic entertainment industry, such as licensing, publishing and its proprietary games and accessories. Hip Interactive trades on The Toronto Stock Exchange under the trading symbol "HP". About Playboy Enterprises, Inc. Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates Playboy and Spice television networks and distributes programming via home video and DVD globally; licenses the Playboy and Spice trademarks internationally for a range of consumer products and services; and operates Playboy.com, a leading men's lifestyle and entertainment Web site