Funcom today announced an agreement with Massive Incorporated, creator of the world’s first video game advertising network, by which Funcom is now offering dynamically delivered video ads in Anarchy Online. The new advertising elements accompany the dynamic billboard ads introduced earlier this spring. The advertisements, using a combination of code created by Massive Incorporated and Funcom coders and utilizing technology licensed from RAD Game tools, do not increase latency, interrupt gameplay or gather personal information from players. Like the prior advertisements, those opting for the entirely free version of Anarchy Online will see the videos as a natural part of the city environments, while paying subscribers may opt in to view the content. Check full article for details.