Xbox and adidas Sign Deal

Xbox and adidas announced a long-term strategic alliance at X05, the Microsoft Xbox event for the games and entertainment industry. The worlds of sports and entertainment merge as both companies enter into a series of planned activities and initiatives, such as Xbox 360 kiosks in adidas stores, supporting MTV series 'MTV Goal — Germany 2006', adidas content on Xbox 360 consoles, and more. Check full article for details.