Nissan North America and Microsoft have merged automobile design and gaming technology to create the first-ever fully integrated gaming system within a vehicle. Conceived by Nissan Design America and equipped with the Xbox 360 console, the Nissan URGE concept car allows drivers to play Project Gotham Racing 3 using the car's own steering wheel, gas pedal and brake pedal while viewing the game on a flip-down seven-inch LCD screen. PGR 3 is developed exclusively for the Xbox 360 by Bizarre Creations.