Counter-Strike In-Game Advertisement Resolution
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06:55 February 17th, 2006
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Advertising in games represents one of the fastest growing segments of the gaming and advertising industries
Valve Corporation and IGA Worldwide Inc. announced an amicable resolution of differences regarding in-game advertising in Counter-Strike. This amicable resolution also absolves IGA's advertisers and IGA's advertising agencies from any liability. Last year, IGA arranged for the placement of advertising in Counter-Strike for certain advertisers and their agencies. Like all commercial advertisements, ads in games such as Counter-Strike require permission from the intellectual property (IP) owner.