Activision has released a trailer from Pimp My Ride, a new game developed by Eutechnyx due to ship this holiday for Xbox 360 and Playstation 2. In the game, players are challenged to pimp out their homies’ cars, transforming beaters into something worthy of displaying on the streets. Cars can be redesigned from bumper to bumper and it will be players’ responsibilities to capture the styles, likes and interests of their clients. For more information, check out the fact sheet.

Pimp My Ride Trailer (5.02MB)