Konami Digital Entertainment, Inc. and
Burger King Corporation have signed a deal by which Burger King restaurants will offer one of eight exclusive
Dance Dance Revolution toy premiums with each purchase of a Kids Meal from Dec. 4 through 31 or while supplies last. Burger King Corporation will support the program with a fully-integrated marketing campaign that includes television advertising, in-restaurant merchandising, custom DDR themed Kids Meal bags and cups, and an online
micro site. Check full article for details.