Activision Ships Pimp My Ride

Activision today announced that Pimp My Ride, the latest game developed by Eutechnyx, has shipped to retail stores across the US, for Xbox 360 and Playstation 2. In the game, players are challenged to pimp out their homies’ cars, transforming beaters into something worthy of displaying on the streets. Cars can be redesigned from bumper to bumper and it will be players’ responsibilities to capture the styles, likes and interests of their clients.