The Flagship Studios C.O.O and co-founder Max Schaefer announced that both Hellgate: London single- and multiplayer will be played for free. However, there will be an ongoing revenue model to fund the expansion of the game world through ongoing content. Thanks: Jan. In Hellgate London, the player creates a heroic character, completes quests, and battles through hordes of demons to advance through experience levels and branching skill paths. A robust, flexible skill and spell system, highly customizable appearances and a massive variety of randomly generated equipment will allow players to create their own unique hero.