Design the First-Ever Consumer-Created Xbox Live Arcade Game

The Doritos and Xbox 360 brands are challenging people in the United States to think of an idea that takes the spirit of the Doritos tortilla chips brand and brings it to life on the Xbox 360. Five finalists will get to work side-by-side with Xbox LIVE Arcade development teams to build playable versions of their game concept which will be available online at www.snackstrongproductions.com. In addition, each finalist will also receive a prize package for their creativity, valued at over $6,000. In late October and early November, visitors to the site will have a chance to play working versions of the five finalists’ games and vote for the one game concept they want to see developed for release. Check full story for more details.