All-Pro Football 2K8 Football Resurrected Campaign

The first two episodes can be viewed now at
2K Sports has announced the "Football Resurrected" campaign for All-Pro Football 2K8, a multi-platform marketing campaign for All-Pro Football 2K8, the next installment in the 2K football series scheduled to be available for PS3 and Xbox 360 on July 17th. The campaign, which spans the online, print and broadcast mediums, is designed to attract fans of video games, hip-hop and football. Kicking off the "Football Resurrected" campaign is an innovative episodic online video series featuring past and present hip-hop luminaries who sound off about different aspects of All-Pro Football 2K8. The six, two-minute episodes were shot by legendary music video director, Maz Makhani, and feature artists such as Rakim, Chali 2Na from Jurassic 5, Pep Love & Casual of Hieroglyphics, M-1 from Dead Prez, and Aceyalone.