Sony Computer Entertainment Europe (SCEE) has announced that the new PS3, due to be launched throughout the SCEE territories on 10th October 2007, will be priced €399. As with the 60GB PS3, the new PS3 features upgradeable firmware allowing new features and functionality to be added to the system as time progresses. A recent firmware update, for example, enabled PS3 to upscale DVD's played on the system to full 1080P High Definition. Press 'read more' for details.