IGA Worldwide and Nadeo Sign Deal
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13:55 October 31st, 2007
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Nadeo and IGA extend existing exclusive deal to offer advertisers dynamic in-game advertising into the official Trackmania Nations sequel
IGA Worldwide, Inc. has announced a new exclusive three-year agreement with French developer Nadeo to place dynamic ads into Trackmania Nations Forever, its PC online racing game due to ship in early 2008. The deal is the second time IGA and Nadeo have teamed up to place dynamic ads into the Trackmania series. In the existing version of Trackmania Nations, IGA has already worked globally with a slew of household brands including Intel, 20th Century Fox, Coca-Cola, Hewlett Packard, and American High Street restaurant Wendy's to dynamically segue their advertisements into the game via IGA's proprietary Radial technology.