Sanrio Digital has announced the launch of the closed beta for Hello Kitty Online, a MMORPG which allows players to explore and adventure in Sanrio’s fantasy world, a magical land that has recently fallen under the influence of a mysterious and malevolent power. Players for the closed beta version are invited to apply at the official game site or community site and experience Hello Kitty Online in advance of the game release expected in the second half of 2008.