Arcade-In-A-Box sent over a press release announcing the launch of its "Smash It UP!" contest where one lucky gamer will win their choice of a custom Arcade-In-A-Box Xbox 360, PlayStation 3, or PlayStation 2 Arcade-style joystick and 9 other people will win great prizes from retro gaming companies including: GameRoom Magazine, Console Classix, and MameRoom Designs. To enter, gamers need to think of the most creative and awesome way to destroy a traditional gamepad, tape the destruction, and then upload the video to the Smash It UP! group on YouTube here.