Masthead Studios today announced that Scaleform GFx, the number one hardware-accelerated user interface (UI) and scalable vector graphics engine, has been integrated into its post-apocalyptic MMO, Earthrise, to provide accelerated UI production and an immersive cinematic UI experience. Using Scaleform GFx and proven visual tools such as Adobe Flash Studio, developers can access an artist-driven dynamic UI and animated texture production pipeline. To date, GFx has been licensed for BioWare's Mass Effect for Xbox 360 and Crytek's Crisis for PC, and is now integrated into most major 3rd party game engines such as Epic's Unreal Engine 3 and Emergent's Gamebryo.