NCsoft and Double Fusion Sign Deal

Bouble Fusion to provide in-game ads for City of Heroes
Double Fusion today announced they have entered an agreement with NCsoft for providing the technology and sales force to bring brands into the online role-playing game City of Heroes. While real world ads will lend realism to the urban world of the game, NCsoft also plans on taking advantage of Double Fusion's technology to display player-created content within the game. The publisher will dedicate all advertising dollars it earns to fund further game development for the online title.