Microsoft today released the Xbox 360 European TV ad for Grand Theft Auto IV, including in-game cut-scenes and a front view of Niko Bellic. Download the trailer and check the trailer stills from our gallery. The game is due to be released worldwide on April 29th for the Xbox 360 and PlayStation 3. Grand Theft Auto IV is powered by Rockstar's proprietary next generation game engine, R.A.G.E., allowing for an unprecedented level of realism and interactivity. The game is also using euphoria, a fully procedural animation engine created by NaturalMotion.

Grand Theft Auto IV X360 EU TV Ad Trailer (16.66MB)