Sanrio Digital has announced that the closed beta for Hello Kitty Online will start on 23 April 2008 at exactly 00:00 Hong Kong Time. The 200 testers chosen for closed beta should have received the closed beta package; and are ready to explore Sanrioland. Hello Kitty Online is a MMORPG which allows players to explore and adventure in Sanrio's fantasy world, a magical land that has recently fallen under the influence of a mysterious and malevolent power. The game launch is expected in the second half of 2008.