Activision also announced that Fun Labs, in close collaboration with Rapala, is developing Rapala Fishing Frenzy, the newest edition of the popular angling game, scheduled to be released for Xbox 360, PS3 and Wii in Summer 2008. In Rapala Fishing Frenzy, players can battle for their favorite trophy as they angle for 25 of the most sought after species of fish in the world, all within pristine, uncrowded freshwater environments.