Russobit-M and Game Factory Interactive today announced they have started a merger process, that will result in a holding with an annual revenue of over $45 mln and staff more than 350 people. The new holding aims an active development of new market segments, like MMO games, console and casual games in first turn. Specially created BestWay company will become the managing company of the newborn holding, as the two companies remain relatively independent for now.