IGA Worldwide today announced that it has partnered with SEGA Europe Ltd and Sports Interactive for forthcoming titles in the Football Manager series, including the Massively Multiplayer Online version, Football Manager Live. IGA will be using its proprietary Radial technology to dynamically link ad spaces between the Football Manager Live game client and the corresponding locations on the football manager live web portal, giving advertisers extended and cohesive exposure as well as the ability to offer video and rich media content within the web-based MPU spaces.